In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise.

기업이 점점 큰 위기에 노출 되고 있다. 과거의 사례들(도미노,버거킹)은 기업에 소속된 직원들의 실수로 발생한 일이었다면 이젠 고객들이 직접 나서서 자신들이 받은 부당한 대우에 대해서 적극적으로 표현하고 기업의 태도를 성토하는 형태로 변하고 있다.

과거 주요매체와 친분을 쌓고 서로 존중해주며 상부상조하던 시대는 이제 끝난것 같다. 우르는 오늘 점점 진화하는 consumer 2.5를 만나고 있다.

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